5 Myths to Starting a Soulful Business


Dear Seekers... dear one's with an idea in your heart but fear in your mind. 

Don't worry because I am about to debunk the myths to starting a business that are holding you back. 


I always thought entrepreneurship was for the elite or the super smart people with tons of investors backing them up. I never knew it would be accessible for me. I am a single mom with 3 kids, never married, & was on welfare for years while going to college. YET, I could not fathom a career at a dead end job working for chump change & no soulful meaning involved. 

It wasn't until I stepped foot out into the world as a professional, savvy, and soulful woman that I knew my place in the world & my true power. It was like the magic ingredient to the next level of my personal evolution & success. 

So, because I know what's possible, I am on fire to share that with you! On freakin' fire people! 

Here's how it goes:

The 5 Myths


1. You need a lot of start up money to start a business. 

Bunk! Bunk, bunk, bunk! Yes, there will need to be some minimal costs involved, but if you choose to start your business online, there is little to no monthly overhead. You profit just about everything unless you have affiliates helping you for a percentage. 

You are also WAY more resourceful than you know. 

You could find a lot more start up money if you tried. I, personally, used my extra student loan money & scholarships to fund any memberships, courses, technology, & tools that I may need not to mention investing into a business coach. I knew I could skimp on most things to get started, but I do well with the support of others who have gone before me. That was my main investment: support. You could also do gofund me accounts, reach out to your communities, friends & family, &/or keep your day job like most people & start up gradually. 

You do not need loads of money to get started. You can start now. 

2. It has already been done before. 

Perfect! You know what that means... there's a thriving market for it. The more you see people doing it, the more you know there's a need for it. Hardly anyone is reinventing the wheel unless they are Albert Einstein. So you are going to bust out into the world with possibly the same or similar concepts, but with your unique flare. Trust me, you have a gift that only you can give. 

Your essence will be sure to shine through. 

3. I'm not ready yet. When I get that next degree or certificate, than I'll be ready. 

In some cases extra training is necessary & vital, but I believe most of us are ready to give something NOW that you don't need extra training for. Will training always benefit you in the long run? Yes, but it should not be used as a crutch to lean on while you are stalling on stepping out in the world as a force to be reckoned with. 

I may be biased, but I am willing to bet you are ready NOW. You only need to be a couple of steps ahead of someone to offer them something, a piece of guidance, a product that will help them. It is only fear holding you back. 

4. I dont know where to start

Yes, you do. You start by reaching out for help. Who is doing it successfully already that you know? Ask them to have a coffee date with you to bounce some ideas off of. Find a course that can guide you a bit. It only seems so big & scary because you are giving into this mythological idea that starting a business is too hard, too far fetched, & too complex. Once you start asking the questions you will see that you have already sets things in motion: the first step. 

5. I have to do sleazy sales to be successful. 

This was a big one for me. I want to do soul centered work, I want people to trust me, & I ultimately I want to feel good about what I am doing.

Good news! I have found loads of people who have taught me strategies that feels so authentic, they are in service of others, & totally work for your bringing in revenue! Bingo! Now, you're speakin my language.

Soul centered + service + right livelyhood = Happy Mama. 

I'm talking charging what your services are worth in value, but also leading with a heart of service whether that be in person at live events or through awesome educational webinars. It can be done. You just have to hold tight to your intensions & your values while leading with service. 

So, there you have it. 5 Myths to Starting a Soulful Business officially debunked for you.

Now what are you thinking? Let me know in the comments below. & Share with your tribes so we can all debunk the fear holding our gifts back from the world. 

Because I love this work so much & believe in the message that you absolutely can do soulful work in the world while making right lively hood, I have below a free downloadable guide to unlocking your money mindset hang ups. 

To shed some light & free up your money hang ups, click the link below to get your free workbook. 


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"Working with Robin has shifted so much for me in a really short amount of time. I have been able to open up so much more the possibilities available to me in my business and life. I was able to work through some really limiting beliefs and behaviors and begin to pull in a new vision of my business' future. The tools and resources that she showed me were priceless and the fact that she came from such an aligned and present place while doing her coaching                   really was something that I appreciated and enjoyed."

 ~Christina Asteria, Priestess &

Founder of Evoke Wellness Center



"I am very thankful to Robin Rivera for an excellent business coaching session! Robin has a warm and easy going personality. I received a lot of great tips and guidance about where I am in my business-self development. Robin illuminated the path of my next steps to make my business succeed. She even provided a helpful guided meditation! Her sound advice is ingrained in my mind moving forward. Thank you Robin!"

~Johnna Love, Divine Reflections: Intuitive Readings & Spiritual Guidance


Rager? 3 Things You can do to Transform Rage.

From my experience, rage can be one of the most painful & shameful human experiences of one's self. It would be easy to judge certain character defects as being better than others such as being lazy for example. I would rather be a lazy person than a rage-ful person because being lazy generally doesn't inflict harm onto others as rage can. 

I have been on the healing path for a long time people, a long time, and only recently have I made progress with the experience of rage. I raged as a young child, I raged as a revolutionary teenager, and I raged as a single mother just trying to love the world as best I could, but nothing would relieve me of my self-inflicted destructive tendencies when I experienced rage. 

I searched high, & I searched low... I acquired skills to help shift my relationship to the rage with in turn started to lighten the load. Here are the top 3 things that have transformed my relationship with the rage...

1. TIME-OUTS. Stop engaging with who ever or what ever the trigger is. It's much easier to come back to love & to see more clearly if you reduce the stimuli. You deserve it & everyone will thank you later for knowing what you need.

2.Drop out of the thoughts & into the body. Ride this baby like a big wave surfer! Hop out of the thought plane & onto a surf board to experience the rage as energy... sometimes an energy that is ancient in your lineages. You are the spiritual surf rider! Usually it only wants to be felt & according to somatic psychology it can ride right out of your body in 90 seconds when truly disconnecting from the thought process. 

3. Take responsibility for your reactions & beliefs systems. No matter what horrific trauma has happened to you, there is no justification or excuse for behaving poorly to others. That excuse just gets old & suffering becomes intolerable when you get sick of it. Being happy requires diligence, determination, & personal accountability. 

Depending on your relationship to the triggers, this may transform quickly or you may be like me & you are in for the long haul... either way we get to love ourselves and get a little more free with each passing day. 

Watch this VIDEO & Comment below on how this sits with you. 

Awakening The Wild Woman

Answering the Call of the Wild Woman - By Robin Rivera

As I sit here feeling betrayed, upset, & flabbergasted that I have been scrutinized time and time again by men, institutions, and at times the law… I am seeing more clearly. The story of me being wrong, bad, too much, or too little is nothing but a sad socially constructed one.

In the night, in my dark hours weeping, I can hear her whispering to me, calling me to remember. And as i write this, I let her inhabit me, I let her tell me her story.

I feel tears well up in my eyes as I listen because there has been a grave misunderstanding about who I am in this world. It was I who was defiant, I who dressed scantily, I who revolted and spit and cried out with longing and rage. I was arrested, medicated, and labeled damaged.
The wild woman, the wise woman… shows me my story for my story is her story.

I was not wrong or broken. I have never tried to disguise myself as good girl. I am not a liar or a fake. I thought these were my defects, but she shows me this was & is my brilliance. I did what I wanted, I followed my darkness and my bliss. I have lived out loud. I have taken wild risks… done and achieved things none, not one, of my friends dare to try. 

But, I, I… I am the one who has lived so closely to the wild woman she lives and breathes through me. Society taught me to shame her, to get degrees, to try to CHANGE this part of me so as to fit in the small woman box.

But, I am not small & never have been. I am not tame or quiet. Lady like or reserved.

I see these horrible and amazing things I have experienced, fought for, and technically died for… these are not my weaknesses, these are my strengths. For I am the one who could not deny the wild woman in me even if I wanted to. I remember her now… I want to honor her now.

I see myself 9 years old playing in my underwear in the creek, fishing with my hands, crushing blackberries on the rocks to make jam… I see her climbing trees naked in Maui, diving in the ocean to catch crabs without a net, dancing to the drums topless... I remember now. She is I, and I am her. 

I evoke & awaken the wild woman in me & the wild woman in you. She's alive.


Learn to Re-Write Your Story

Learn to Re-Write Your Story

What if I told you, you have the ability to take your power back no matter what has happened to you, no matter what you have done, and make a new a heroic tale?

You no longer have to believe the stories you have been told, or the thoughts that bring you down inside. You can re-write a whole new story to tell, a more empowering vision of yourself. I know it is hard to believe right now, but trust me, if I can do it, YOU CAN TOO.

Might As Well Love Yourself Silly

Might As Well Love Yourself Silly

I discovered I was more lovely, more radiant, more powerful, more creative, more sexy than I ever could of imagine. I felt the delight of my own presence wash in and through me in ecstasy. I thought to myself, "My God, I had it all wrong. I am the opposite of what I thought. Everyone must know the truth about who they are."